Every so often Jeep reaches back into the filing cabinet and pulls out a name people did not know they missed. Today it is Laredo's turn. Announced today as the ninth release in the Twelve 4 Twelve series, the 2027 Jeep Wrangler Laredo brings back one of the most recognizable nameplates in Jeep history, almost 40 years since its last sighting. If it grabs you the way it grabbed us, our new Jeep Wrangler inventory in Portage la Prairie is where the conversation starts, because like every drop in this series, the earliest hands raised get the trucks.

The honest question with any special edition is whether there is hardware under the theme or whether you are paying for stickers. The Laredo answers it in the first line of its spec sheet: the Xtreme 35 Tire Group is standard. More on that below, because it is the part that makes this drop matter. But first, the fun.

Key Takeaways

• The 2027 Jeep Wrangler Laredo is the ninth release in Jeep's Twelve 4 Twelve series and revives a nameplate almost 40 years after its last sighting.
• It is built on the Wrangler Willys foundation with the Xtreme 35 Tire Group standard: 35 inch BFGoodrich KO2 tires, a 1 inch lift, and bronze beadlock capable wheels. Real Trail Rated hardware, not a decal package.
• The iconic tan soft top returns. A Sky One-Touch power top is available on four door models, and a black hard top is available on both two door and four door.
• The cabin comes from the Sahara side of the family: Bison Brown Nappa leather, heated front seats with power adjust, and Mayan Gold stitching throughout.
• Jeep lists it as coming late July 2026, with Canadian ordering opening later this summer and pricing released closer to launch. We order what our list asks for, so if you want one, tell us early.

Laredo Rides Again

The 2027 edition does not return quietly. The theme is the old west, worn with a straight face and a slight grin. The rear swing gate carries a plaque stamped with the coordinates of Laredo, Texas. The 4WD decal on the back is drawn in a lasso style. The hood wears Laredo decals, the grille gets a unique Gobi accent, and the bodyside graphics are inspired by archival Jeep designs, the kind of details that read instantly to anyone who grew up around older Jeeps.

It is the most personality the Twelve 4 Twelve program has shown yet, and that is saying something in a series that has already given Canada the V8 powered Rocky Mountain and the 1941 tribute Sarge. Where the Sarge saluted, the Laredo tips its hat.

Under the Theme: Willys Bones and Standard 35s

Here is what separates this drop from a costume. The Laredo is built on the trusted Wrangler Willys foundation, and the Xtreme 35 Tire Group comes standard. That means 35 inch BFGoodrich KO2 all terrain tires and a 1 inch lift on every single one, no option box to hunt for. The wheels are beadlock capable and finished in bronze, matched by bronze tow hooks and bronze accented Jeep and Trail Rated badging.

For a Manitoba buyer, that hardware is not decoration. A 35 inch all terrain on a lifted Wrangler shrugs at rutted section roads in April and drifted approaches in January, the exact stuff that stops smaller vehicles cold. The honest trade is the usual one: an aggressive tire hums a little on bare highway and asks a bit more at the pump. Wrangler owners have been happily making that trade for decades.

The other half of the recipe is comfort. Jeep built the exterior on the Willys and the interior on the Sahara, so you get the trail stance outside and the more comfortable cabin inside. For a Jeep that will spend more days on Highway 1 than on rock, that is the right combination.

The Tan Top Is Back

The Laredo reintroduces the iconic tan soft top, and over the right paint it is the signature of the whole truck. If you want more roof, a black hard top is available on both two door and four door models. Four door buyers can also order the Sky One-Touch power top, which opens the canvas above your head at the press of a button. One thing to know when you build one: when equipped, the power top is your roof. It takes the place of the soft top or hard top rather than stacking with them.

The Manitoba read is simple. If the Laredo will be your daily driver through a full winter, the black hard top is the practical pick. If it is your summer and gravel truck, the tan soft top is the one you will end up photographing.

Bison Brown, Mayan Gold, and a Few Hidden Cowboy Hats

Inside, the Laredo goes premium and stays on theme. The seats are Bison Brown Nappa leather, heated up front with power adjust, and Mayan Gold accent stitching runs throughout the cabin. The centre console wears a custom Laredo badge. And in the best small touch of the whole program, the HVAC pads carry subtle cowboy hat prints. Nobody needed that. We are glad it exists.

Eight Colours to Pick From

The palette runs eight deep: '41, Black, Bright White, Granite Crystal, Hydro Blue, Earl, Joose, and Firecracker Red. If it were our order sheet, the tan soft top over '41 or Earl is the heritage look this edition was drawn around, and Hydro Blue or Firecracker Red is the pick if you would rather be spotted from two miles down a section road.

Getting One in Canada

Now the practical part. Jeep lists the Laredo as coming late July 2026, Canadian ordering opens later this summer, and pricing will be released closer to launch, so we are not going to print a number we cannot stand behind. What we can tell you from the first eight drops is how the clock works: these editions are limited, allocation moves fast, and by the time a drop is the talk of the month the early units are usually spoken for.

We are a Twelve 4 Twelve store, and we order what our list asks for. If the Laredo is your Jeep, tell us now and we will build the order with you the day the books open. Every new Wrangler we sell also carries Dunn's Eh+ value stack with zero dealer fees, so when pricing lands, the price you see is the price you pay. If there is a trade in the picture, our instant cash offer puts a real number on it, and you can start the paperwork with our finance application before ordering opens. And while you wait, our guide to the Jeep Wrangler lineup in Portage la Prairie shows what is on the ground right now.

FAQs

What is the 2027 Jeep Wrangler Laredo?

It is the ninth release in Jeep's Twelve 4 Twelve special edition series, bringing back the Laredo nameplate almost 40 years after its last sighting. It is built on the Wrangler Willys foundation with the Xtreme 35 Tire Group standard, a reintroduced tan soft top, western themed styling inside and out, and a Bison Brown Nappa leather cabin. It comes in two door and four door forms.

How capable is the Wrangler Laredo really?

Genuinely capable, and that is what separates it from a sticker package. Every Laredo rides on standard 35 inch BFGoodrich KO2 all terrain tires with a 1 inch lift and beadlock capable wheels, with proven Trail Rated performance underneath. The western theme is the wrapper. The hardware is real.

When can I get a Wrangler Laredo in Canada?

Jeep lists it as coming late July 2026. Canadian ordering opens later this summer, and pricing will be released closer to launch. Allocation on Twelve 4 Twelve editions is limited and moves quickly, so contact us at Dunn Ram Trucks in Portage la Prairie early and we will get your order in when the books open.

The Bottom Line

The Laredo is the drop this series has been building toward: a real heritage story, real standard hardware, and enough personality to make you grin at the HVAC pads. It is a genuine Wrangler on 35s with a lift, wearing a cowboy hat, and it does both jobs honestly. If that is your Jeep, do not wait for late July to start the conversation. Browse the new Jeep Wrangler inventory, then tell us to put your name beside a Laredo. When ordering opens later this summer, the list we walk in with is the one you want to be on.