Black Friday Trade-In Bonus: The Terms
The Offer in Short
Dunn Ram Trucks has set aside $1,000,000 more than usual to spend on trades during the event. That is the dealer's own trade budget for the event: tell us about your vehicle or get your instant cash offer online, and when you buy a new or used vehicle at Dunn Ram Trucks between November 1 and November 30, 2026 with that vehicle as the trade, we add the $2,000 trade-in bonus to the number, our appraised value of the trade or your instant cash offer, on the purchase agreement. The vehicle you buy also comes with three years of oil changes and tire rotations from our service department. The trade-in bonus is an amount added to that number: our appraisal, or the instant cash offer we stand behind when the vehicle matches what you told us. It is not cash, it is not paid out, it is not a discount on the vehicle you buy, and it has no value on its own. Send the Black Friday appraisal form and you get a $2,000 Trade-In Bonus Certificate on screen and by email; it is this same bonus on paper, with these same terms, and our team honours it whether you show the certificate or just give your name.
Who Qualifies
You qualify when you trade a vehicle you own on a new or used vehicle bought from Dunn Ram Trucks between November 1 and November 30, 2026.
How to Qualify
Two ways in, and you need only one. Send the Black Friday appraisal form and our team appraises your vehicle; or get your instant cash offer from AutoTrader's tool on our trade page and tell our team that you want the trade-in bonus on that offer. We honour the instant cash offer: the number you get online is the number we stand behind when the vehicle matches what you told us, and the offer on your vehicle stands on its own: we buy vehicles outright, so you do not have to buy one from us to sell us yours. The trade-in bonus is added only when you buy a vehicle here with the trade, and only once: on our appraisal or on the instant cash offer, never both.
The Five Things That Stop People, Answered
Price. Our pricing is aggressive and posted. Posted prices already include any Consumer Cash; prices are plus GST and PST. Manitoba law requires all in advertised prices, and we charge no mandatory dealer, documentation or administration fee on top of a posted price, so nothing mandatory is added above it except GST and PST. The posted price does not change with your trade or the trade-in bonus; the trade is its own line on the purchase agreement.
Payment. You will not find a payment figure on this page, on purpose. The price is the number to compare; a payment follows from the price, the term and your trade. Apply for financing before you visit with the Get Pre-Approved button at the foot of this page, and the numbers are ready when you are, on approved credit.
Your trade. Tell us about your vehicle and our team appraises it, or get your instant cash offer, the number we stand behind when the vehicle matches what you told us. We buy vehicles outright, so you do not have to buy one from us to sell us yours. During the event, buy a new or used vehicle here with your trade and we add the $2,000 trade-in bonus to that number on the purchase agreement. We take trades with money still owing; the balance is handled as part of the deal.
Cash down. Whether a deal needs money down depends on the vehicle, the term, your trade and the lender, on approved credit, so ask our team what your deal looks like with your trade in it.
Credit. Apply for financing. Approvals are on approved credit, and the application, not this page, is where that answer comes from.
How the Trade-In Bonus Is Applied
Our team appraises your trade, or you get your instant cash offer online. When you buy a new or used vehicle at Dunn Ram Trucks during the event with that trade, the $2,000 trade-in bonus is added to our appraised value, or to the instant cash offer number when the vehicle matches what you told the tool, on the trade line of the purchase agreement. The posted price of the vehicle you buy does not change, and a posted price is never worked out with a trade value, the trade-in bonus or a down payment in it (check our current pricing here). Ask our business office for the figures on your deal. Ask our team whether the trade-in bonus can be combined with the FCA Canada Inc. programs in effect at the time of purchase. It is not cash, it is not paid out and it is not transferable. If the trade has money owing on it, the balance is handled as part of the deal; if the vehicle is worth less than what is owed, the difference still has to be paid, or it may be added to the amount financed on a new loan, increasing the amount borrowed and potentially the total cost of borrowing. The purchase agreement has to be signed between November 1 and November 30, 2026.
Three Years of Oil Changes and Tire Rotations
The new or used vehicle you buy with your trade during the event comes with three years of oil changes and tire rotations from our service department. Each visit is booked with our service team at Dunn Ram Trucks in Portage la Prairie and is performed there. Ask our service team what each visit includes and how the three years are scheduled.
Dates
The event opens November 1, 2026 and closes November 30, 2026. A purchase agreement signed outside those dates does not qualify. Black Friday itself, November 27, 2026, carries the same offer as every other day of the event. Manufacturer offers are separate and carry their own end dates; ask our team which ones apply to the vehicle you want.
Other Terms
This event is offered and paid for by Dunn Ram Trucks from its own trade budget. Manufacturer incentives are offered by FCA Canada Inc. and are separate from this trade-in bonus.
These terms are written to Manitoba's Consumer Protection Act and its Motor Vehicle Advertising and Information Disclosure Regulation. Questions about the event go to our sales team at the store.
The Dealer
Dunn Ram Trucks, Portage la Prairie, Manitoba. Manitoba Dealer Permit #4941.
Financing is on approved credit. Ends November 30, 2026.
