Colour is the only option on the whole order sheet you cannot change your mind about later. You can add a hitch, swap wheels, tint the glass, retrofit almost anything. Repainting a car properly costs more than most people expect and never quite matches what the factory did. So when Dodge adds a colour, it is worth more attention than it usually gets, and if you are already looking, our new Dodge Charger inventory shows what is on the ground right now.

On August 17, 2026, Dodge announced Red Oxide for Canada, a new deep dark red going across the entire 2027 Charger lineup, Scat Pack included. It debuted at Dodge's Woodward Dream Cruise display next to the 600 horsepower Charger Super Bee. Orders open next month, in September 2026. Here is the straight read on it.

Key Takeaways

• Red Oxide is a new deep dark red, described by Dodge as a dark red finish engineered to command attention, with a rich look that shifts depending on the light hitting it.
• It covers the whole 2027 Charger lineup, including the Scat Pack. This is not a single trim exclusive.
• Canadian MSRP is $795, less any applicable incentives. Check our current pricing here for the most up to date pricing information.
• Orders open in September 2026. If you want it, that is the window to place a build.
• It joins an already deep palette: Purple Haze, Bludicrous, Green Machine, Redeye, Sub-Zero, White Knuckle and Diamond Black.

What Dodge Is Actually Saying About It

Dodge describes Red Oxide as a deep, dark red that looks different depending on the light. That last part is the useful bit of the description, because it tells you what kind of paint this is. A colour that shifts with the light is doing it through depth in the finish rather than through a flat single tone, which means it reads almost black in a shadow and opens up into red when the sun catches it.

Dodge CEO Matt McAlear framed the addition as customers expressing personality, which is the standard line, but the palette backs it up. Purple Haze, Bludicrous and Green Machine are not timid choices, and adding a dark red to that group fills a genuine gap. Everything else loud in the lineup is a bright colour. Red Oxide is loud in a quieter way.

The Manitoba Read on a Dark Colour

This is where I will be more useful than the press release, because a colour behaves differently here than it does in a studio in Michigan.

Our light flatters it. Manitoba spends a lot of the year under a low sun and a lot of the rest under flat overcast. A finish that shifts with the light gets more chances to do its trick on a clear November afternoon here than a flat colour ever will. Under grey October cloud it will read dark and serious. That is a genuinely good match for our conditions.

Our roads are hard on it. Being honest, a dark colour shows a salt film worse than a light one, and from November to April there is salt film. It also shows summer gravel dust. If you park outside on a farm approach and wash the car twice a year, a dark red will look worse sooner than White Knuckle will. That is not a reason to avoid it, it is a reason to know what you are signing up for.

Repair matching is a real consideration. We run a body shop, so I will say the part most dealers skip. A deep multi tone red is harder and more expensive to blend after a stone chip repair or a panel replacement than a plain solid colour. It is very doable, and our collision department does it, but the labour is not the same as matching a white. Factor that in on a vehicle you plan to keep a long time.

Resale is a wash, mostly. Conventional wisdom says loud colours hurt resale, and for most vehicles that is true. On a Charger it is much less true, because the buyer for a used Charger is often the same person who would have ordered a colour in the first place. A distinctive factory colour on a performance car is closer to neutral on resale than it would be on a commuter sedan.

Is $795 Worth It

Here is the way I would frame it across the desk.

Look at everything else on a Charger order sheet in the same price band. For roughly the same money you are usually choosing between a colour, a modest wheel upgrade, or a convenience package. Of those, the colour is the one you will notice every single time you walk up to the car for the next eight years, and it is the only one that is genuinely permanent.

So $795, less any applicable incentives, is not a bad use of that band if the colour is one you actually want. What I would not do is order it because it is new. Look at it in daylight first if you can, because a paint like this photographs differently than it looks, and the entire point of a light shifting finish is that a photo only shows you one of its moods.

The other honest option is to skip it. If a car that is already on the ground fits you, in a colour you like, that vehicle is available now, at a price you can see, with no wait. That is worth something too, and it often wins.

Timing

Orders open in September 2026. That is a short runway between announcement and order banks, which is normal for a colour but does mean a decision date rather than an open ended browse.

If you want the wider context on the model year before you commit, our rundown of what is new on the 2027 Dodge Charger covers the lineup changes, and if a distinctive colour is the thing pulling you in, we wrote about the Purple Haze Charger when that one landed. The Charger Super Bee sharing the Woodward stand is worth a look as well.

When you are ready to work out numbers, get a real figure on what you are driving now with our instant cash offer tool and start the approval side with our finance application.

FAQs

What is Red Oxide on the 2027 Dodge Charger?

It is a new deep, dark red exterior colour announced by Dodge for Canada on August 17, 2026, available across the entire 2027 Charger lineup including the Scat Pack.

How much does Red Oxide cost?

Canadian MSRP is $795, less any applicable incentives. That is the colour option price and does not include freight, taxes or fees. Check our current pricing here for the most up to date pricing information.

When can I order it?

Orders open in September 2026. Talk to us in Portage la Prairie about placing a build.

Is Red Oxide available on the Scat Pack?

Yes. Dodge confirmed it across the entire 2027 Charger lineup, Scat Pack included.

What other colours does the 2027 Charger come in?

Red Oxide joins Purple Haze, Bludicrous, Green Machine, Redeye, Sub-Zero, White Knuckle and Diamond Black.

Where did it first appear?

At Dodge's Woodward Dream Cruise display, shown alongside the 600 horsepower Charger Super Bee and other customized vehicles.

The Bottom Line

A new colour is a small piece of news, and it is also the one order sheet decision you live with permanently. Red Oxide fills a real gap in a palette that was heavy on bright and light on deep, it goes on every 2027 Charger including the Scat Pack, and at $795 less any applicable incentives it sits in the same band as options you will notice far less.

Come look at a Charger in person in Portage la Prairie before you decide. Paint is the one thing a screen genuinely cannot show you.